Principal’s Business Value Increase Rider - Enhance Your Buy-Sell Offering

From Principal:

Are you looking for an innovative way to help your business-owner clients protect their growing enterprises? We're excited to introduce the Business Value Increase Rider from Principal®, a powerful addition to select life insurance policies that can keep pace with your clients' business growth.   

Key Benefits of the Business Value Increase Rider:

  • Automatic Coverage Increases: 5% increase in face amount at the end of years 1 and 2.   

  • Growth-Based Adjustments: Additional increases based on business value growth at the end of year 3.   

  • No Additional Underwriting: Face amount increases without further medical exams.   

  • Flexible Options: Available with Principal® Term and Principal Universal Life Provider Edge II℠.   

  • Cost-Effective: No upfront cost for the rider (premiums/charges adjust with increases).   

Additional Features:

  1. Minimum face amount to add rider: $1 million

  2. Maximum lifetime cumulative increase: Lesser of 300% of initial face amount or $7.5 million

Help your clients protect what they've built and prepare for future growth. Plus, offer them a complimentary informal business valuation from Principal® to get started.

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