Why Every Advisor Should Prioritize Client Policy Reviews in Q1
Life changes and so should your clients’ life insurance. A Policy Review is your opportunity to reassess their existing coverage and ensure it still aligns with their goals, responsibilities, and financial situation. As your clients’ needs evolve, health changes, and the value of their life grows, reviewing their policies ensures the coverage continues to serve its intended purpose.
What Is a Policy Review?
A life insurance policy review is a comprehensive evaluation of:
Existing life insurance policies
Current financial and planning objectives
Any changes in health or lifestyle
The goal is to confirm that coverage still meets your clients’ needs or to identify opportunities to improve it.
Why Policy Reviews Matter
Life insurance needs are not static. What made sense years ago may no longer reflect your clients’ priorities. Regular reviews help ensure:
Beneficiaries are properly protected
Policies are performing as expected
Clients are not overpaying for coverage or underinsured
A policy review keeps life insurance aligned with your clients’ goals.
Key Life Events That May Trigger a Review
Marriage, divorce, birth, or adoption
Graduations or dependency changes
Home purchases, sales, refinancing, or relocation
Career changes or financial windfalls
Retirement or inheritance
Critical illness, injury, or disability
Business changes or major legal events
Each of these can significantly impact insurance needs.
When to Review
Even without major life events, reviewing policies every few years helps identify performance issues early and ensures coverage stays aligned with long-term strategies.
How Watermark Can Help
At Watermark, our policy reviews provide clarity, identify opportunities, and ensure life insurance continues to protect what matters most. Help your clients stay protected by scheduling a review today.