John Hancock Integrates with iPipeline’s iGO Application Solution to Streamline Sales and Improve Customer Experience

Enhanced Platform to Increase Sales Efficiency and Offer Access to Instant Underwriting Decisions


iPipeline®, a leading provider of no code / low code content-based digital solutions for the life insurance and financial services industry, today announced John Hancock has implemented a fully digital version of iGO® e-App, including Client Collaboration with AlphaTrust® e-Signature, to accelerate the life insurance application process. This new, modern approach can dramatically reduce the life insurance sales cycle and offers a less intrusive way to collect medical history data with required signatures. Some clients may even receive an “instant” underwriting decision via John Hancock ExpressTrack®, the company’s accelerated underwriting process.1

“Client collaboration has long been a primary focus for iPipeline as we see the speed-to-coverage advantages being top of mind for most customers. Whatever can be done to make application completion and the collection of personal/medical data easier can drastically improve the overall customer experience,” said Larry Berran, CEO, iPipeline. “The COVID-19 pandemic has prompted progressively minded carriers and their agents to seek efficient ways of doing business in a contactless selling environment. John Hancock’s decision to integrate with our platform demonstrates their commitment to accelerating the application and underwriting process at a time when traditional processing methods can lead to extensive delays.”

“At John Hancock, we are on a journey to reinvent the life insurance purchase process and are working in lock-step with like-minded innovative technology companies to make it happen. This collaboration with iPipeline is the latest effort to provide our distribution partners with next-generation sales tools to streamline the completion of applications,” said Linda Levyne, Senior Vice President/Head of Sales, John Hancock Insurance. “This is the level of service our partners and customers demand, and we are excited to provide them with an easy and convenient submission method at a time when so many are seeking protection.”

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